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Marketing
Advance Programme |
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 The
award winning Marketing Advance Programme in Scotland could be the
key to the future success of your business. The unique combination
of practical workshop sessions and one-to-one consultancy supports
allows you to develop a marketing plan with focused objectives and
strategies. The strategic use of marketing as a business tool has
resulted in some remarkable results for participants, with an average
turnover increase of 34% and an average export turnover increase of
27%. |
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Creative
Marketing Programme |
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Developed in association
with PLATO Blackwater, the Creative Marketing Programme takes a very
practical and thorough approach to business growth through marketing
planning and implementation, with interrelated workshops which allow
you to develop your own plans with focused objectives. This business
development initiative is designed to help you achieve increased sales
and profitability, new business and a customer driven approach amongst
other things. |
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'Fully
Booked' Solution |
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 Following
the success of the pilot “Fully Booked” programme last
year, tourism businesses from across the whole of Scotland are now
able to take advantage of this unique one-off solution. The programme
consists of a one day practical workshop followed by two hours of
individual hands-on advice. It aims to help you to gain a better understanding
of your customers and suggest ways in which these customers, both
existing and potential, could be best targeted. |
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FOCUS Programme |
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 InterTradeIreland’s
FOCUS initiative is the first all-island sales and marketing initiative
to operate across the island of Ireland to operate across the island
of Ireland. The emphasis is on the promotion of all-Ireland trade
– identifying new market opportunities and delivering real sales
for businesses on a cross border basis. If you are a recent graduate
with a specialism in and flair for sales and marketing or a private
sector business based in either Northern Ireland or the Republic of
Ireland that wishes to develop new markets across the island, this
initiative may be of interest to you. |
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Operation Shamrock/Thistle |
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 An
entry-level export programme for the Irish/Scottish market. This initiative
would be of great benefit to any company serious about exporting to
Ireland/Scotland but with budget and human resource limitations. |
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Tourism Retail Development |
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 Specifically
aimed at the managers of retail outlets active in tourism related
markets. Participants gain from both the theory and practice of marketing
and business planning in a retail context. |
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Sales Edge |
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The objective of this
workshop is to enhance selling and negotiating skills so that participants
are better equipped to maximise the selling opportunity. |
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