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Craigavon Retail Programme is Under way! |
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brilliant red Consulting are currently delivering Craigavon Borough Councils Retail Advance programme.
20 retailers are on this popular initiative from Lurgan, Portadown and Craigavon areas.
The aim of the programme is to assist retailers to improve their competitiveness and sales through enhancing skills in merchandising, customer care, marketing, online promotion and selling skills.
In picture: Opening training night with retailers Alderman Sydney Anderson.
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brilliant red wins contracts in Donegal, Cavan & Monaghan County Enterprise Boards |
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Following successful delivery of the Start your own Business programmes in 2008, brilliant red have been awarded the contract to run the popular Start your own Business programme in Donegal County Enterprise Board.
In addition brilliant red have been re awarded SYOB with both Monaghan and Cavan CEB and the delivery of 'Internet Marketing' and 'How to Research a New Business Idea'
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Work continues with Sales & Marketing Programmes in Scotland |
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brilliant red are currently delivering the 2nd wave of Scottish Enterprises Sales Performance Management programme.
This programme assists businesses to increase sales and profitability. In addition the marketing programme continues to grow in popularity across Scotland.
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Help is at hand for Cookstown retailers ! |
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brilliant red will be delivering mentoring to several retailers in Cookstown in the next few months with association with Lestas Consulting.
Retailers will be assisted to develop a retail action plan for growth and they will increase their skills levels in areas such as marketing and promotion, customer care and merchandising.
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Keith speaks at SE Renfrewshire's International Marketing event |
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Keith was invited to speak at SE Renfrewshire's International Marketing event in the Hillington Park Innovation Centre. Keith presented on the Golden Rules of export development, and the various options for export entry that exist and provided practical tips to maximise sales opportunities.
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InterTradeIreland FOCUS Programme helps deliver sales for Mr Crumb |
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One year ago Mr Crumb, the Westmeath food manufacturer was successfully specialising
in gourmet stuffing, crust toppings & melts, dessert puddings, crepes, gravies, and
garlic breads for the Republic of Ireland market. Mr Crumb achieved widespread
recognition as a quality producer in the south of Ireland retail, food service and
food processing sectors. In October 2005 a strategic decision was taken to replicate
their success in the North of Ireland. To assist them with this plan Mr Crumb applied
to participate in the InterTradeIreland FOCUS Programme.
Having been accepted onto the FOCUS Programme, and through the work of Ailse Molloy,
the FOCUS Graduate, Mr Crumb has gone from a near zero presence in the NI market to
achieving listings with over 40 retail outlets including NISA stores. Mr Crumb has
also started supplying food producers such as Hungry House Sandwiches and Food
Service suppliers such as Henderson'’s Food Service. The company have also just
successfully launched their new "Toscano'’s" range north of the border. In the words
of Mr Crumb'’s MD Bernard Coyle "it is truly amazing what can be achieved in less
than a year with good strategic thinking, the right people and the support of an
organisation such as InterTradeIreland".
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InterTradeIreland FOCUS Programme helps to
Launch Brand for Andrew Mannion Structural Engineers |
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One of Ireland'’s premier structural steel engineering companies launched its brand
in the Northern Ireland marketplace with the help of the InterTradeIreland FOCUS
Programme, which aims to promote cross border trade by placing high calibre graduates
with high growth companies.
Having secured a graduate through the Programme, Ross Kane, AMSE Ltd began to offer
their comprehensive range of services to the Northern Irish construction industry.
Andrew Mannion, MD, pictured left believes the strategy to be a natural progression for his company,
"Northern Ireland is currently experiencing a golden age in construction and presents an
exciting opportunity for us. The amount of investment and construction activity in Northern
Ireland is breathtaking and I firmly believe that we can offer a high value service that will
seriously rival our key competitors and greatly benefit our target clients in Northern Ireland"
The company has recently revamped its marketing material and website
(www.amse.co.uk) to facilitate
the Northern Ireland launch and is also further extending its existing production facilities.
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Innovative One Day Workshops in Scotland |
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brilliant red ran a number of very successful one day workshops over the Summer.
Workshops focused on strategic planning, enhanced selling and negotiation skills
and they took place in Aberdeen and Edinburgh. With all sessions fully booked,
participants were delighted with the one day workshops;
"I have been to many sales seminars but have never had my attention gripped to the end of the day".
Sheena McLeod, Intrallect
"Excellent course, have already utilised some of the techniques in a sales meeting."
Pete Day, Walker Technical Resources
"The seminar was very useful as a means of understanding the strategic issues faced by many SME's.
The interactive discussion sessions helped to drive home the key strategic points that were being raised."
Brian Casey, Intrallect
"The seminar provided me with very useful tools to use in the future strategic planning of Edinburgh Castle."
Barbara Smith, Historic Scotland
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brilliant red appointed to deliver brilliant brands Programme |
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 brilliant red have been selected to deliver an innovative brand development programme targeted specifically at Scottish food and drink companies. brilliant brands is due to commence in September 2006, and will take a very exciting and practical approach, with 9 workshops over 20 weeks. Workshops will contain stimulating sessions and will be delivered by inspirational guest speakers.
Some of the outputs will include:
Design/improve or re-engineer the branding strategy of participating companies, produce a brand strategy development plan and produce a timed cost focused branding action plan for all participating companies.
The brilliant brands Programme will culminate in a Masterclass and Graduation Dinner.
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Marketing Advance Programme
is named "one of the top Business Development Programmes in
Britain" |
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 Following
the success of reaching the final stage of the National Training Awards
with the Marketing Advance Programme in Aberdeen, brilliant red Consulting
are delighted to have won this award in partnership with Scottish
Enterprise Grampian at the National Training Awards ceremony in Glasgow
recently and would especially like to thank everyone concerned for
all their efforts in making the Marketing Advance Programme the success
it is. |
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